Ellen J. Thomas

Contact Info

Title: Associate Professor of Marketing
Email: ellen.thomas@njit.edu
Office: CAB 4034
Hours: Tuesday 2:30 – 3:30, or by appointment
Phone: 973-642-4597
Dept: MTSM

Academic Interests: management, som, school of management, mba, ms, product development, innovation management

About: 

Dr. Ellen Thomas is an associate professor of marketing. Her research interests focus on new product development, innovation management, strategic issues in marketing, and managerial decision-making. Her research has appeared in outlets such as the Journal of Product Innovation Management, Industrial Marketing Management, European Journal of Innovation Management, and more.

Dr. Thomas’s pedagogical research focuses on experiential learning and information literacy.  She currently teaches required marketing and management courses in the MBA, MS and undergraduates programs. She has also taught at Temple University, Rutgers University-Camden, and guest lectured at the Wharton Program for Working Professionals (WPWP) at the University of Pennsylvania.

Prior to entering academia, Dr. Thomas worked as a mechanical engineer at a global defense company and an east coast energy producer and distributor. She also opened and operated her own retail business.
 

Education

• PhD, Temple University, 2010
• MBA, Drexel University, 2002
• BS in Mechanical Engineering and Applied Mechanics, University of Pennsylvania

 

 

 

Teaching: 

Courses Taught

• Marketing 330
• Marketing 620
• Management 480
• Marketing 631
 

Research: 
  • New product development
  • Innovation management
  • Knowledge transfer
  • Strategic issues in marketing
  • Managerial decision-making

 

Publications: 

Publications & Projects

Published refereed Journal papers

DiBenedetto, Anthony, Mu, Jifeng, and Ellen Thomas, (2016) “Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability”, Industrial Marketing Management

Bandera, Cesar, Porchiung Chou, and Ellen Thomas, (2016) “A Behavioral Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms,” International Journal of Work Innovation

Mu, Jifeng, Tang, Fangchen, and Ellen Thomas, (2015) “Who Knows What in NPD Teams: Communication Context, Mode and Task Contingencies,” Journal of Product Innovation Management, 32 (3), 404-423

Chou, Porchiung and Ellen Thomas, (2015) “A Game Theory Perspective of Asymmetric New Product Development Alliances,” International Journal of Entrepreneurship and Innovation Management, 19(1/2), 99-116

Thomas, Ellen, (2014) “Platform-based Product Design and Environmental Turbulence: The Mediating Role of Strategic Flexibility,” European Journal of Innovation Management, 17(1), 107-124

Thomas, Ellen, (2013) “Supplier Integration in New Product Development: Computer Mediated Communication, Knowledge Exchange and Buyer Performance,” Industrial Marketing Management, 42(6), 890-899

Thomas, Ellen (2012), "Exploring the Strategic Use of Platform-Based Planning," Atlantic Marketing Journal, 1(1), 31-43

McDade, Sean, Terence Oliva, and Ellen Thomas (2010), “Forecasting Organizational Adoption of High-Technology Product Innovations Separated by Impact: Are Traditional Macro-Level Diffusion Models Appropriate?” Industrial Marketing Management, 39(2), 298-307

Mudambi, Susan, Terence Oliva and Ellen Thomas (2009), “Industrial Marketing Firms and Knowledge Transfer: Toward a Basic Typology of Community Structures,” Industrial Marketing Management, 38(2), 181-190 

Practioner Journal Papers

Mu, Jifeng and Ellen Thomas, “Leverage Who Knows What in NPD Teams: How to Deploy Different Communication Techniques for Different New Product Development Teams,” Visions: Insights into Innovation, 39 (2), 2015, pp. 18-23

Published refereed CONFERENCE PROCEEDINGS

Thomas, Ellen and Michael Obal (2015) “The Impact of Knowledge Type and Environmental Dynamics on Producer-Supplier Collaborations in New Product Development,” 2015 PDMA Annual Global Conference on Product Innovation Management, Anaheim, CA

Thomas, Ellen and Michael Obal (2015), “The Influence of Producer-Supplier Exchanges and Environmental Dynamics on NPD,” Academy of Marketing Science Annual Conference, Denver, CO

Chou, P. Ben., Bandera, Cesar, and Ellen Thomas (2015), “A Behavioral Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms,” 41st Annual Eastern Economic Conference hosted by Quinnipiac University, Hamden, CT

Thomas, Ellen and Anthony DiBenedetto (2014), “Platform Product Design, Innovativeness, and the Moderating Effects of Environmental Turbulence”, Product Innovation Management (PIM) Conference: Research Forum, Denver, CO

Bandera, Cesar, Cheickna, Sylla, and Ellen Thomas (2014), “Predicting Entrepreneurial Success from Social Capital,” International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Madrid, Spain 

Thomas, Ellen (2014), “The Effects of Product Innovativeness on Platform Product Design and Market Performance: Does Technological Uncertainty Matter?” International Management Research Academy in Collaboration with Kean University, Union, NJ

Thomas, Ellen (2013), “Supplier Integration in New Product Development: Communication and Buyer Performance,” Society for Marketing Advances Annual Conference, Hilton Head, SC

Makarem, Suzanne and Ellen Thomas (2012), “A Response Surface Model of World-of-Mouth Measurement from a Strategic Perspective”, 12th Annual International Business Conference, Honolulu, HI

Thomas, Ellen (2011), “Exploring the Strategic Use of Platform-based Planning”, Atlantic Marketing Association Annual Meeting, Charleston, SC

Thomas, Ellen and Anthony DiBenedetto (2011), “The Relationship between Platform Product Design and Environmental Uncertainty”, AMA Summer Educators’ Conference, San Francisco, CA

Thomas, Ellen, Terence Oliva, Sean McDade (2008), “Are Traditional Macro-level Diffusion Models Appropriate When Forecasting Organizational Adoption of High-Tech Products?”, AMA Summer Educators’ Conference, San Diego, CA 

Thomas, Ellen (2007), “A Review and Framework of Global Strategies for Managing Parallel Imports”, Atlantic Marketing Association Annual Meeting, New Orleans, LA