You are in the School of ManagementSchool of Management

Department of School of Management

Thomas, Ellen J.

Contact Info
Title: Assistant Professor of Marketing
Office: 4034 CAB
Hours: Tuesday 11:30 am – 12:30 pm, Friday 5:00 – 6:00 pm, or by appointment
Phone: 973-642-4597
Dept: School of Management - Marketing

About Me


Dr. Ellen Thomas is an assistant professor of marketing at New Jersey Institute of Technology’s School of Management. Her teaching and research interests focus on new product development, innovation management, strategic issues in marketing, and managerial decision-making. While pursuing her terminal degree, she was named a finalist in the Product Development and Management Association’s dissertation proposal competition and the Cochran Research Center Award for Excellence in Research by a Doctoral Student. Her research has appeared in outlets such at Industrial Marketing Management and international conference proceedings.

Dr. Thomas currently teaches required marketing and management courses in the MBA, MS and undergraduates programs. She also taught in the Fox School of Business at Temple University and in the Rutgers School of Business (Camden), where she received multiple teaching awards. Prior to entering academia, Dr. Thomas worked as a mechanical engineer at a global defense company and an east coast energy producer and distributor. She also opened and operated her own retail business.  



•  PhD, Temple University, 2010•  MBA, Drexel University, 2002•  BS in Mechanical Engineering and Applied Mechanics, University of Pennsylvania

Academic Experience

Academic Appointments

• Assistant Professor, New Jersey Institute of Technology, Newark, NJ, August 2010 – present

• Adjunct Professor, Temple University, Philadelphia, PA, 2005 – 2010

• Adjunct Professor, Rutgers-Camden, Camden, NJ, 2008-2009

• Guest Lecturer, Wharton Program for Working Professionals (WPWP), University of Pennsylvania, 2006 - 2009

Non-academic Employment

• Principal Business PartnerKasecoke Inc, d/b/a Odyssey Games and Hobbies, Moorestown, NJ, 2001-2005All aspects of planning, strategy and marketing for startup business

• Mechanical EngineerRCA Corporation, Camden, NJ (Currently L-3Communications)Engineering design, GWEN project, US Air force

• Mechanical EngineerBaltimore Gas and Electric (Exelon Corporation), Baltimore, MDGas supply department, planning and plant engineering 

Honours and Awards

• New Jersey Institute of Technology, School of Management nominee for the Excellence in Lower Division Undergraduate Instruction by Tenured/Tenure Track Faculty, 2014-2015 academic year

• Annual Henry J. Leir Prize winner for best working paper and associated research proposal by a junior faculty member from the School of Management, 2014, 2015

• New Jersey Institute of Technology, School of Management nominee for the Excellence in Graduate Instruction by Tenured/Tenure Track Faculty, 2013 - 2014 academic year

• Faculty Nominee for the Harry A. Cochran Research Center Award for Excellence in Research by a Doctoral Student in the Business Administration Program, November 2010

• Award for Excellence in Teaching by a Doctoral Student in the Business Administration Program - Awarded by Temple University, May 2008 and May 2010

• Product Development and Management Association (PDMA) – Named finalist in dissertation proposal competition, July 2009

• Temple Crystal Apple Award for Teaching- Awarded by Temple University, October 2008

• Academic Graduate Assistantship, Temple University, 2004-2008

• Beta Gamma Sigma National Honor Society for Business 

Courses I Teach


Courses Taught


• Marketing 330• Marketing 620• Management 480• Marketing 631  

Research Interests

• New product development• Innovation management• Strategic issues in marketing• B2B Marketing• Managerial decision-making

Interests include:• New Product Development, including architecture selection, knowledge transfer and integration, and collaboration strategies • Strategic issues in Marketing and Managerial Decision-making, including the role of flexibility and B2B marketing  

Publications & Projects


• Mu, Jifeng, Tang, Fangchen, and Ellen Thomas, (2015) “Who Knows What in NPD Teams: Communication Context, Mode and Task Contingencies,” Journal of Product Innovation Management, 32 (3), 404-423

• Chou, Porchiung and Ellen Thomas, (2015) “A Game Theory Perspective of Asymmetric New Product Development Alliances,” International Journal of Entrepreneurship and Innovation Management, 19(1/2), 99-116

• Thomas, Ellen, (2014) “Platform-based Product Design and Environmental Turbulence: The Mediating Role of Strategic Flexibility,” European Journal of Innovation Management, 17(1), 107-124

• Thomas, Ellen, (2013) “Supplier Integration in New Product Development: Computer Mediated Communication, Knowledge Exchange and Buyer Performance,” Industrial Marketing Management, 42(6), 890-899

• Thomas, Ellen (2012), "Exploring the Strategic Use of Platform-Based Planning," Atlantic Marketing Journal, 1(1), 31-43

• McDade, Sean, Terence Oliva, and Ellen Thomas (2010), “Forecasting Organizational Adoption of High-Technology Product Innovations Separated by Impact: Are Traditional Macro-Level Diffusion Models Appropriate?” Industrial Marketing Management, 39(2), 298-307

• Mudambi, Susan, Terence Oliva and Ellen Thomas (2009), “Industrial Marketing Firms and Knowledge Transfer: Toward a Basic Typology of Community Structures,” Industrial Marketing Management, 38(2), 181-190


• DiBenedetto, Anthony, Mu, Jifeng, and Ellen Thomas, “Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability”, Industrial Marketing Management

• Thomas, Ellen and Anthony DiBenedetto, “Platform Product Design and Product Innovativeness: Does Environmental Turbulence Matter?” submitted to IEEE Transactions on Engineering Management

• Bandera, Cesar, Porchiung Chou, and Ellen Thomas, “A Behavioral Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms,” submitted to International Journal of Work InnovationPUBLISHED REFEREED CONFERENCE PROCEEDINGS

• Thomas, Ellen and Anthony DiBenedetto (2014), “Platform Product Design, Innovativeness, and the Moderating Effects of Environmental Turbulence”, Product Innovation Management (PIM) Conference: Research Forum, Denver, CO

• Bandera, Cesar, Cheickna, Sylla, and Ellen Thomas (2014), “Predicting Entrepreneurial Success from Social Capital,” International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Madrid, Spain

• Thomas, Ellen (2014), “The Effects of Product Innovativeness on Platform Product Design and Market Performance: Does Technological Uncertainty Matter?” International Management Research Academy in Collaboration with Kean University, Union, NJ

• Thomas, Ellen (2013), “Supplier Integration in New Product Development: Communication and Buyer Performance,” Society for Marketing Advances Annual Conference, Hilton Head, SC

• Makarem, Suzanne and Ellen Thomas (2012), “A Response Surface Model of World-of-Mouth Measurement from a Strategic Perspective”, 12th Annual International Business Conference, Honolulu, HI

• Thomas, Ellen (2011), “Exploring the Strategic Use of Platform-based Planning”, Atlantic Marketing Association Annual Meeting, Charleston, SC • Thomas, Ellen and Anthony DiBenedetto (2011), “The Relationship between Platform Product Design and Environmental Uncertainty”, AMA Summer Educators’ Conference, San Francisco, CA

• Thomas, Ellen, Terence Oliva, Sean McDade (2008), “Are Traditional Macro-level Diffusion Models Appropriate When Forecasting Organizational Adoption of High-Tech Products?”, AMA Summer Educators’ Conference, San Diego, CA

• Thomas, Ellen (2007), “A Review and Framework of Global Strategies for Managing Parallel Imports”, Atlantic Marketing Association Annual Meeting, New Orleans, LA


• Thomas, Ellen, “Supplier Integration Effectiveness and Task Analyzability,” Target: Journal of Product Innovation Management

• Thomas, Ellen, “Platform Product Design: The Role of Firm Capabilities and Differentiation Strategy”, Target: Journal of Operations Management

• Bandera, Cesar, Cheickna, Sylla, and Ellen Thomas, “Predicting Entrepreneurial Success from Social Capital,” Target: Entrepreneurship: Theory and Practice

• Thomas, Ellen and Cesar Bandera, “Integrating client-sponsored projects into MBA classes”, Target: Journal of Education for Business

• Gopalan, Ram and Ellen Thomas “Marketing Flexibility, Engineering Flexibility and New Product Success,” Target: Journal of the Academy of Marketing Science

• Makarem, Suzanne and Ellen Thomas, “Applying Platform Design to Healthcare Services”, Target: Journal of Healthcare Marketing