Melodi D. Guilbault

Contact Info

Title: Senior University Lecturer
Email: melodi.d.guilbault@njit.edu
Office: CAB 4022
Hours: Office Hours: Monday 2:30 -3:30, Wednesday 11:30 - 12:30, and Thursday 4:00 - 5:00 or by appointment
Phone: 973-642-4179
Dept: Martin Tuchman School of Management

Academic Interests: management, marketing, Social Media, Customer Satisfaction, Higher Education Marketing

About: 

About Me

Dr. Melodi Guilbault joined Martin Tuchman School of Management in 2013. Previously she was a professor and the chair of the School of Business at Warner University in Central Florida. She holds a B.S. in Mathematics from the University of North Carolina, a MBA from Queens University, and a DBA in Marketing from Anderson University.
 
Professionally, Dr. Guilbault is experienced in the areas of financial analysis and management, strategic planning, sales, market segmentation and development, marketing and statistics.  She worked for AT&T for almost 20 years.  Her last assignment was as General Manager for AT&T International Services.
 
Melodi is an experienced educator and administrator with a passion for teaching. She looks forward to working with the students in each of her classes and brings her love of marketing into the class. She focuses on active and student centered learning. And looks for opportunities to connect the students with real world problems to develop solutions. She is an active researcher in marketing education.
 

Education

  • DBA in Marketing, Anderson University
  • MBA, Queens University
  • BS in Mathematics, University of North Carolina
Research: 

Research Area

Marketing Education
Social Media
Customer Satisfaction
Higher Education Marketing
Publications: 

Publications

Guilbault, M. D. (2016). Students as Customers: Reframing the Debate. Journal of Marketing for Higher Education.

Gopalakrishnan, S., Guilbault, M. D., Ojha, A. (2016). Drivers of Vendor Satisfaction. PICMET Proceedings.

Gopalakrishnan, S., Guilbault, M. D., Vlaisavljevic, V., Cabello-Medina, C. (2016). The role of alliance diversity, organizational and human capital in building alliance capability– A Multi-Country study of Small Biotechnology Companies.. EURAM Conference.

Guilbault, M. & Omanwa, V. (2013). Culture and the impact on customer service: Considerations for offshoring to India. Atlantic Marketing Journal, Winter 2014.

Guilbault, M. (2010). Can customer service be successfully offshored? Paper presented at the 2010 Atlantic Marketing Association Conference, Orlando, Florida, September 29, 2010.
 
Guilbault, M. (2010). Customer mind-set: Investigating a measure of market orientation using higher education as the context? Paper presented at the 2010 Christian Business Faculty Association Conference, Lakeland, Florida, October 23, 2010.
 
Shmidt, J., Zapalski, C., Guilbault, M., Paulke, A. & McKinney, M. (2005). Constructs of new motorcycle repurchasing behavior presented at the 2006 Society for the Advancement of Management (SAM) Conference submitted to journal for review
 
Shmidt, J., Zapalski, C., & Guilbault, M. (2004). The impact of advertising on customer quality perceptions of for profit universities vs. not for profit universities presented at the 2004 Society for the Advancement of Management (SAM) Conference submitted to journal for review