Haisu Zhang

Contact Info

Title: Assistant Professor of Marketing& Entrepreneurship
Email: haisu.zhang@njit.edu
Office: CAB 4029
Hours: Monday 2:45–5:00pm; Thursday 2:45–4:00pm; or by appointment
Phone: 973-596-3019
Dept: MTSM
Webpage: https://scholar.google.com/citations?user=15mQrGoA

Academic Interests: Marketing Strategy, Innovation and New Product Development, Social Media, Organizational Learning, Decision Making

About: 

Web Pages

Google Scholar

Research Gate

Academic Positions

2015-Present

Assistant Professor of Marketing and Entrepreneurship

Martin Tuchman School of Management

New Jersey Institute of Technology

2012-2015

Assistant Professor of Marketing

College of Business

Purdue University Calumet

Education

Ph.D.

2012

University of Illinois at Chicago (UIC)

Major: Business Administration (Marketing)

MBA

2006

Purdue University Calumet

Major: Management

Bachelor

2004

Beijing Technology and Business University, China

Major: Business Management

 

Teaching: 

Teaching Interests

New Product Development; Marketing Research; Marketing Strategy;

Product/Brand Management; Principles of Marketing

 

Courses Taught

 

Course Academic Level
Marketing Management MBA
Marketing Strategy MBA
Marketing Management Undergraduate
Marketing Research Undergraduate
Consumer Behavior Undergraduate
Principles of Marketing Undergraduate
Product Management Undergraduate
Managing Technology and Innovation Undergraduate

 

Research: 
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Research Interests

Marketing Strategy; Innovation and New Product Development; Social Media; Organizational Learning; Decision Making

Refereed Journal Articles

Xiao, Yazhen, Haisu Zhang, Timothy Basadur (2016), “Does Information Sharing Always Improve Team Decision Making? An Examination of the Hidden Profile Condition in New Product Development.” Journal of Business Research, 69 (February), 587-595.

*The first two authors equally contributed to this article*

Zhang, Haisu, Fang Wu, and Anna S. Cui (2015), “Balancing Market Exploration and Market Exploitation in Product Innovation: A Contingency Perspective,” International Journal of Research in Marketing, 32 (September), 297-308.

Zhang, Haisu, Timothy Basadur, and Jeffrey B. Schmidt (2014), “Information Distribution, Utilization, and Decisions by New Product Development Teams,” Journal of Product Innovation Management, 31 (S1), 189-204.

Zhang, Haisu, Chengli Shu, Xu Jiang, and Alan J. Malter (2010), “Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality,” Journal of International Marketing, 18 (4), 74-94.