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Haisu Zhang

Zhang, Haisu
Assistant Professor of Marketing& Entrepreneurship, MTSM
CAB 4029
Academic Positions

Assistant Professor of Marketing and Entrepreneurship

Martin Tuchman School of Management

New Jersey Institute of Technology


Assistant Professor of Marketing

College of Business

Purdue University Calumet




University of Illinois at Chicago (UIC)

Major: Business Administration (Marketing)



Purdue University Calumet

Major: Management



Beijing Technology and Business University, China

Major: Business Management

Teaching Interests

New Product Development; Marketing Research; Marketing Strategy;

Product/Brand Management; Principles of Marketing

Courses Taught
Course Academic Level
Marketing Management MBA
Marketing Strategy MBA
Marketing Management Undergraduate
Marketing Research Undergraduate
Consumer Behavior Undergraduate
Principles of Marketing Undergraduate
Product Management Undergraduate
Managing Technology and Innovation Undergraduate


Research Interests

Marketing Strategy; Innovation and New Product Development; Social Media; Organizational Learning; Decision Making

Refereed Journal Articles

Gopalakrishnan, Shanthi and Haisu Zhang (forthcoming), “The Link between Vendor Certification and Growth in IT Outsourcing: A Tale of Two Stories,” International Journal of Production Research.

Zhang, Haisu and Weizhi Chen (forthcoming), “Backer Motivation in Crowdfunding New Product Ideas: Is It about You or Is It about Me?” Journal of Product Innovation Management.

Zhang, Haisu and Weizhi Chen (forthcoming), “Crowdfunding Technological Innovations: Interaction between Consumer Benefits and Rewards,” Technovation.

Samra, Yassir, Haisu Zhang, Gary S. Lynn, and Richard R. Reilly (forthcoming), “Crisis Management in New Product Development: A Tale of Two Stories,” Technovation.

Gopalakrishnan, Shanthi and Haisu Zhang (forthcoming), “Client Dependence: A Boon or Bane for Vendor Innovation? A Competitive Mediation Framework in IT Outsourcing,” Journal of Business Research.

Xiao, Yazhen, Haisu Zhang, Daniel Cervone (2018), “Social Functions of Anger: A Competitive Mediation Model of New Product Reviews,” Journal of Product Innovation Management, 35(3), 367-388.

Gopalakrishnan, Shanthi and Haisu Zhang (2017), “Client Dependence and Vendor Innovation: The Moderating Role of Organizational Culture,” Industrial Marketing Management, 66 (October), 80-89.

Xiao, Yazhen, Haisu Zhang, Timothy Basadur (2016), “Does Information Sharing Always Improve Team Decision Making? An Examination of the Hidden Profile Condition in New Product Development,” Journal of Business Research, 69 (February), 587-595.

Zhang, Haisu, Fang Wu, and Anna S. Cui (2015), “Balancing Market Exploration and Market Exploitation in Product Innovation: A Contingency Perspective,” International Journal of Research in Marketing, 32 (September), 297-308.

Zhang, Haisu, Timothy Basadur, and Jeffrey B. Schmidt (2014), “Information Distribution, Utilization, and Decisions by New Product Development Teams,” Journal of Product Innovation Management, 31 (S1), 189-204.

Zhang, Haisu, Chengli Shu, Xu Jiang, and Alan J. Malter (2010), “Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality,” Journal of International Marketing, 18 (4), 74-94.