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Haisu Zhang

Contact Info

Title: Assistant Professor of Marketing& Entrepreneurship
Office: CAB 4029
Hours: Monday and Thursday 4:00-5:30pm; or by appointment
Phone: 973-596-3019
Dept: MTSM


Web Pages

Google Scholar

Research Gate

Academic Positions


Assistant Professor of Marketing and Entrepreneurship

Martin Tuchman School of Management

New Jersey Institute of Technology


Assistant Professor of Marketing

College of Business

Purdue University Calumet




University of Illinois at Chicago (UIC)

Major: Business Administration (Marketing)



Purdue University Calumet

Major: Management



Beijing Technology and Business University, China

Major: Business Management



Teaching Interests

New Product Development; Marketing Research; Marketing Strategy;

Product/Brand Management; Principles of Marketing


Courses Taught


Course Academic Level
Marketing Management MBA
Marketing Strategy MBA
Marketing Management Undergraduate
Marketing Research Undergraduate
Consumer Behavior Undergraduate
Principles of Marketing Undergraduate
Product Management Undergraduate
Managing Technology and Innovation Undergraduate




Research Interests

Marketing Strategy; Innovation and New Product Development; Social Media; Organizational Learning; Decision Making

Refereed Journal Articles

Xiao, Yazhen, Haisu Zhang, Timothy Basadur (2016), “Does Information Sharing Always Improve Team Decision Making? An Examination of the Hidden Profile Condition in New Product Development.” Journal of Business Research, 69 (February), 587-595.

*The first two authors equally contributed to this article*

Zhang, Haisu, Fang Wu, and Anna S. Cui (2015), “Balancing Market Exploration and Market Exploitation in Product Innovation: A Contingency Perspective,” International Journal of Research in Marketing, 32 (September), 297-308.

Zhang, Haisu, Timothy Basadur, and Jeffrey B. Schmidt (2014), “Information Distribution, Utilization, and Decisions by New Product Development Teams,” Journal of Product Innovation Management, 31 (S1), 189-204.

Zhang, Haisu, Chengli Shu, Xu Jiang, and Alan J. Malter (2010), “Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality,” Journal of International Marketing, 18 (4), 74-94.