Primary Market Research (focus groups and surveys)
Entrepreneurial Strategy students James Colonias and Rita Tabe (left), and Hana Sherza (far right), helped Cuckoo Workout’s Veera Lehmonen and Linda Kuula (second and third from right) with their company’s entrance into the U.S. market.
How can I participate?
New ventures with prototypes or well-defined concepts are encouraged to apply by the start of the semester (by September 5 or January 10). Investors are also encouraged to recommend companies in their portfolios that would benefit from TVSP.
TVSP is free to startups, and lasts three months during which time NJIT graduate students and the principals of participating startups meet twice monthly.
Students interested in experiential entrepreneurship education, as well as business owners, investors, and incubator and accelerator managers seeking business support, are encouraged to contact Cesar Bandera (cesar.bandera@njit.edu) for more information on MGMT680 and other programs at MTSM.